Kiwi Bank's 'This is Kiwi' via Special

11 May 2022

Creative Agency: Special New Zealand
Media Agency: OMD

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All of the featured brands have personally banked with Kiwibank for years.

Kiwibank has unveiled ‘This is Kiwi’ - as part of its brand revitalisation.

Kiwibank was a determined start-up in 2002, and has progressed to one of New Zealand’s leading banks with over one million customers and 2,400 staff.

‘This is Kiwi’ is produced by Special New Zealand, and will be distributed across television, online/digital, out-of-home, and social, with the support of media agency OMD.

Simon Hofmann, general manager, brand and marketing said: “Kiwibank has ambitious plans for the future and is investing substantially to become the bank of choice for even more Kiwi.

We are two years into a five-year transformation which delivers on a strategy that balances purpose and performance to achieve greater growth while helping make Kiwi and Aotearoa better off.”

‘This is Kiwi’ will launch on May 15 2022, featuring a line up of some of the most inspiring and innovative Kiwi, including Allbirds, Dawn Aerospace, UBCO, Emirates Team New Zealand, Banqer, and pop duo Broods – all leaders in their respective fields and all making a positive impact on Aotearoa and on the world stage.

Priyanka Patel, group business director at Special said: “This is Kiwi’ is all about highlighting innovation that is helping Kiwi thrive. It’s going further than just talking about financial well-being, it’s also about creating products that can really help Kiwi achieve their goals.”


▪ Client: Kiwibank

▪ Agency: Special New Zealand

▪ Production: Sweetshop

▪ Director: Mark Albiston

▪ Media Agency: OMD

▪ Post Production - Online/VFX: Stu Bedford

▪ Sound Design: Native Audio

▪ Masterbrand Design: ThoughtFull

▪ Logo Animation: toybox

▪ Tikanga Strategy and Design: Johnson McKay & Ira

▪ Logo Animation: toybox

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