Kevin Bacon does another ad for eggs

9 March 2016

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Wake up to a side of the Bacon brothers.

Kevin Bacon and his brother Michael Bacon break into unsuspecting people’s houses to sing about eggs in a new ad by Grey New York.

Not everyone's happy about their eggtrusion - making for some awkward moments.

Following the success of the Wake Up to Eggs with Bacon campaign released last year, the American Egg Board realised two Bacon’s could be better than one.

Grey's 2015 effort for the board won a Cannes Lions in the PR category and, more importantly, boosted egg sales across the country.

In addition to the video, which will run in 15 and 30-second spots on US TV, the campaign includes egg-based recipes and factoids on IncredibleEgg.org, as well as print ads, digital placements and social content to coincide with the annual spike in egg sales around Easter.

Credits

Client: American Egg Board
Agency: Grey New York
Chief Creative Officer: Andreas Dahlqvist
Creative Directors: Ari Halper (Executive Creative Director), Steve Krauss (Executive Creative Director), Brad Mancuso (Group Creative Director), Brian Platt (Group Creative Director), Samira Ansari (Group Creative Director), Susan LaScala Wood (Creative Director)
Art Director: Krish Karunanidhi
Copywriter: Gordon Grout
Project Manager: Jasmine Magana
Account: Xavi de Borja (SVP, Account Director), Casey Potash (VP, Account Director), Ally Morrow (Assistant Account Executive)
Activation & PR: Amy Tunick (President), Michelle Overall (SVP, Talent, Licensing & Casting)
Agency Producer: Donna Stokes
Production Company (location): Moxie Pictures (LA)
Director: Martin Granger
Director of Photography: Alar Kivilo
Editor (person & company): Alex Cohan / Vision Post
Sound Design (person & company): Dante Desole & Matt Baker / Vision Post
Agency Music Producer: Zach Pollakoff
Music Production Company: Butter (NYC)
Principal Talent: Kevin Bacon, Michael Bacon, Al Thompson, Sheria Irving, Michelle Merrick, Teo Rappolsson, Frank Deal, Alex Hernandez, Samuel Smith
Agency Art Buyer: Sarah Guidotti
Photographer: David Johnson

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