Just when you thought it couldn't get any simpler – Bingle is back

19 October 2015

Creative Agency: The Monkeys

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Riding on singing horses, while you're singing yourself and applying for car insurance, all at the same time, sounds simple right? Bingle thinks so.

Bingle car insurance has launched the next instalment in the “As simple as it sounds” campaign, created by The Monkeys. The commercial is the fourth in a series showing how simple it is to get Bingle car insurance.

In the TV spot, a man named Eric gets a quote from Bingle on his smart phone while singing the iconic 90’s classic song “The Horses” and Roman-riding two horses along a pristine beach. The message is, “With quotes in under two minutes, get your insurance and go.”

Prior TVCs have featured a chimpanzee skydiving, a magician’s assistant being sawn in two, and a jazz flautist making his crab dance to get a quote.

The Monkeys co-founder and creative director Justin Drape said: “In the first year, we’ve helped Bingle bring its unique personality to life, and “Horses” is another example of that. We’re hoping it extends Bingle’s appeal to a broader audience and people enjoy, what is in essence, a demonstration ad.”

Bingle marketing manager Jasmine Hildebrand added: “People are responding to the message that Bingle makes it simple to get your car insurance and get on with your life, with sales increasing dramatically year on year. We fully expect this spot to help us build on that success.”

Bingle’s new integrated campaign includes activations, press, digital and out-of-home, each demonstrating the simplicity of getting a quote and saving money with Bingle. New spots are scheduled to follow later in the year.

Creative credits:

Client: Bingle
Bingle Brand Manager: Jasmine Hildebrand
Brand Campaign Advisor: Lauren Cain

Agency: The Monkeys
Creative Director: Justin Drape
Writers: Justin Drape & Mike Burdick
Art Director: Paul Sharp
Head of Production: Thea Carone
Content Director: Berlin Abraham
Content Executive: Victoria Zourkas
Executive Planning Director / Partner: Fabio Buresti

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