"That makes John West the best."
John West is celebrating its quality tasting fish in a campaign via Clemenger BBDO
"With a brand as iconic as John West, evolution had to be grounded in strategy,” said Simplot Australia senior director APAC marketing, Katie Saunders.
“Staying true to our roots allowed us to deliver a modern iteration that feels fresh and relevant without losing the trust and familiarity that define John West."
The integrated campaign will run across TV, digital, social, out-of-home and in‑store channels.
Simplot Australia marketing manager – brand communications Eleanor Henry said they are grateful for the Clemenger team “who challenged us with this campaign and we're really proud of the final product.
“It's the biggest campaign we’ve had for a number of years for John West, and the collaboration between our teams and the delivery from the Clemenger team has been incredible,” said Henry.
Clemenger BBDO creative director, Tian Murphy said It’s a brilliant opportunity to bring to life a campaign that follows some of the most loved ads of all time, “and to help re-establish John West’s dominance as the number one brand in the category.”
Credits
Client: Simplot Australia
Katie Saunders - Senior Director Marketing, APAC
Jessica Romeo - Director Marketing Communications, Digital and Insights
Eleanor Henry - Marketing Manager, Brand and Communications
Bec de Xavier Pinto - Senior Marketing Manager, Pantry
Ellie Gulliver - Marketing Manager, Shelf Seafood
Deb Fabris - Marketing Specialist, Shelf Seafood
Agency: Clemenger BBDO
Production Co: The Sweetshop
Director: Max Barden
Stills Photographer / Social content: Ross Brown
Music: Birdbrain
VFX / Animation: Alt. VFX
Media: OMD Australia
