With Shannon Noll.
Jetstar is celebrating its 22nd birthday with Australian Idol’s 2004 runner-up Shannon Noll in a campaign via Thinkerbell.
Tickets for the Shannon Noll party flight to Townsville were $22 and sold out within hours, with thousands of dollars of Flight Vouchers up for grabs onboard.
The party kicked off at Sydney Airport, before boarding the time capsule of 2004 childhood birthday nostalgia to Townsville.
Passengers were then treated to an intimate, live acoustic performance by Shannon Noll himself at 30,000 feet. The flight culminated in a fierce look-a-like contest, where passenger Grace Cheatley was crowned the ultimate Noll.
“We wanted this campaign to blur the lines between an earned stunt and a piece of entertainment that could seamlessly stretch across Jetstar’s content ecosystem, from its owned social feed, to creators, to news media,” said Thinkerbell head earned thinker, Anna Craven.
“From Today Show and Sunrise, to prime time news, it shows celebrating traditional brand milestones is still possible when injected with talkable creativity.
“Jetstar is all about bringing people together for fun, affordable experiences, and nothing says ‘fun’ quite like a cabin full of soul patches singing What About Me in mid-air.”
Credits:
Client: Jetstar
Creative: Thinkerbell
Earned: Thinkerbell & Jetstar
Production: Thinkerbell
Talent: Shannon Noll
Photography & VNR - Benjamin Goodwin, Bill Millar & Daniel Kopel
Partners: TEQ, Queensland Airport & Sydney Airport.
