Thanks to JCDecaux and Lynx, you never have to smell BO again while commuting.
JCDecaux has designed motion detector dispensers to give free samples of Lynx’s latest fragrance in Sydney, Melbourne and Brisbane.
Created in partnership with JCDecaux and PHD as an extension of the LYNX Find Your Magic campaign, the custom-built dispenser panels showcase the new LYNX Daily Fragrance Pump.
Located in key pedestrian and rail environments, the panels capture morning, lunchtime and evening commuter and CBD audiences.
Lynx head of creative solutions says: “The interactive panels are located in high dwell-time CBD locations providing the perfect environment for audiences to engage with the panels and enjoy a free sample in close proximity to retail.”
Credits:
Media: JCDecaux
Client: Unilever, LYNX
