"It's your call": William Hill launches in Australia

11 March 2015

Creative Agency: Clemenger BBDO (Sydney)

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William Hill has unveiled the campaign for its Aussie launch, telling punters the worst decision is indecision.

The campaign, by Clemenger BBDO Sydney, is the first for the UK company since announcing its betting brands - Sportingbet, TomWaterhouse.com and Centrebet - will be merged and will operate under the William Hill name across Australia.

A rebrand for the group began last week with all Sportingbet online content moving over to William Hill. The television spot marks the introduction of the William Hill name in Australia.

Clemenger BBDO Sydney executive creative director Paul Nagy said the campaign celebrates the respect Australians have for those with the courage of their convictions.

"Australians love a person who makes a call," Nagy said.

"It shows strength of character we all admire.  William Hill wanted to champion those people who take a stand, and indeed, who know when enough is enough, because lord knows we need more of them. We think that was a great call."

The campaign is spearheaded by a 60-second television brand spot and shorter formats. It will be supported by digital, mobile, print, radio, social and direct response.

The TV commerical was shot around Melbourne at locations including Etihad Stadium, Yarra Yarra Golf Course and Caulfield Racetrack, and features Carlton FC, the Brisbane Broncos and a cameo by AFL Brownlow Medal winer, Robert "Dipper" DiPierdomenico.

Warren Hebard, Head of Brand and Acquisition at William Hill, said: “We’re very excited about the work Clemenger has done.  We’re confident it captures not only the essence of our brand but launches it off a consumer insight that all Australian’s can relate to, that you respect a person with the confidence to make a call." 



Creative Agency – Clemenger BBDO Sydney

CEO – Andy Pontin

Executive Creative Director – Paul Nagy

Deputy Creative Directors – Ben Clare, Brendan Willenberg

Group Account Director – Justin Cox

Art Director – Jack Delmonte

Copywriter – Hadleigh Sinclair

Senior Designer – Daniel Mortensen

Senior Strategic Planner – Ross Cameron

Senior TV Producer – Katrina Maw


Production Company – The Sweet Shop

Director – Campbell Hooper

Producer – Allison Lockwood

Executive Producer – Edward Pontifex

Managing Director – Wilf Sweetland

Global Executive Producer – Sharlene George

CEO – Paul Prince

DOP – Mandy Walker

Art Director – Elizabeth Mary Moore

Editor & Company – Rohan Zerna, The Butchery

Colourist – Ben Eagleton, BE

Post Production & City – Beryl, Auckland

Music and Music Publisher – Sonar

Composer – Jono Ma


Client – William Hill

William Hill Head of Brand & Acquisition – Warren Hebard

William Hill Head of Campaigns – Emma Naylor
William Hill Campaign Manager – Charlie Cox


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