It's A Farmers Union Iced Coffee Or It's Nothing

9 April 2014

Advertiser: Farmers Union Iced Coffee
Creative Agency: AJF Partnership

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South Australian brand Farmers Union has launched a new campaign building on its long-running strapline 'It's A Farmers Union Iced Coffee Or It's Nothing'. That means not even a love affair or the end of the world can get between a tradie and his Farmers Union.

The campaign was created by AJF Partnership. In keeping with the brand's roots, the TVCs, 'Armageddon' and 'Sad Farewell' were filmed in iconic locations in and around Adelaide. The spots were shot via GoodOil Films with Matt Murphy directing.

The TVCs will air in South Australia, Northern Territory and Queensland over the coming weeks, as well as on the brand's YouTube channel and Facebook page.


Lion Dairy & Drinks

Category Director: Jeff Swan
Marketing Manager: Todd Gordon
Senior Brand Manager: Ian Jankelowitz

AJF Partnership

Executive Creative Director: Andrew Foote
Creative Directors: Glenn Dalton and George Freckleton
Senior Agency Producer: Susannah George
Group Account Director: Stephanie Sieber
Senior Account Director: Lucy Haworth
Senior Account Manager: Alissa Dinham
Senior Strategic Planner: Pieter-Paul von Weiler

GoodOil Films

Director: Matt Murphy
Producer: Chana McLallen
Executive Producer: Juliet Bishop
DOP: Crighton Bone
Art Director: Lucinda Thompson

Method Studios

Creative Director: Richard Swan
CG Supervisor: Andrew Lodge
VFX Supervisor/Lead Flame Artist: Richard Lambert
Editor: Drew Thompson
Colourist: Andrew Clarkson
Nuke Artist: Mike James.
Producer: Dawn Walker
Executive Producer: Celia Nicholas

Risk Sound

Paul Baxter: Sound Engineer / Sound Designer

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