Featuring Shane Jacobson.
Isuzu has unveiled its new range in a campaign via Fenton Stephens.
The campaign features Australian actor Shane Jacobson, talking through the innovations and features of the trucks.
“We’re thrilled to be working with our longstanding agency partner Fenton Stephens on this critical launch – it’s been seventeen years since we’ve had a completely new model,” Isuzu Australia head of marketing and customer experience John Walker said.
“Our ever-reliable brand ambassador Shane Jacobson has delivered yet again; with a tone we know resonates with our audience.”
The films were directed by Matt Murphy through Sedona and shot at Lang Lang Proving Ground.
The campaign is live across social, radio, outdoor and digital.
“It’s imperative that this all-important range launch lands with our Isuzu audience,” Fenton Stephens chief creative officer Alex Fenton said.
“We called on the services of long-time brand ambassador, Shane Jacobson for his everyman appeal and ability to both inform and entertain.
“Spoiler alert: keep a look out for Shane’s cameo role as an ice-cream driver.”
Credits
Client: Isuzu Australia Limited
Head of Marketing & Customer Experience: John Walker
Marketing and Advertising Manager: Sam Gangemi
Digital Marketing Manager: Amanda Sandhu
Graphic Design Manager: Jessica Nguyen
Agency: Fenton Stephens
Chief Executive Officer: Simon Antonis
Chief Creative Officer: Alex Fenton
Copywriter: Lou Egan
Art Directors: Zoe Yeoman, Chris Haydon
Senior Account Director: James Slevison
Agency Producer: Lisa Ramsey
Account Manager: Jackson Swanell
Production Company: Sedona
Managing Director / EP: Kim Wildenburg
Director: Matt Murphy
DOP: Shelley Farthing-Dawe
Production Designer: Jackson Dickie
Post Production: ARC
Post Producer: Amelia Walton
Editor: Dan Lee
Colourist: Ferg Rotherham
Flame Artist: Drew Downes
Sound: Production Alley
