Iselect tweaks message for tax deadline

3 June 2015

Advertiser: iSelect
Creative Agency: AJF Partnership

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Comparison site iSelect aiming to sort fact from fiction in a simple way for consumers with new ads.

Iselect has launched a new campaign urging consumers to 'get the facts right' on switching to private health insurance by 30 June.

The campaign features “Mr iSelect”, and seeks to open a conversation about a myriad of tax changes relating to health insurance due to come in after 30 June.

Rather than go into the banalities of tax, the ads are simply intended to be humorous and urge consumers to contact iSelect to get more information.

“Our latest advertisements have been developed in response to research that revealed low consumer awareness and understanding of the implications associated with not taking out private health insurance by June 30,” iSelect marketing director Natalie Ellisdon said.

“Consumers consistently express confusion with private health insurance, not to mention the myriad tax implications associated with not holding private health cover.”

The campaign is also being run in conjunction with a 'head in the sand' series of ads, with both sets of creative handled by AJF Partnership Melbourne.

The TV commercials will be accompanied by radio, press, outdoor, and digital executions.

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