Featuring Matt Preston.
DON has returned to TV screens with food journalist, cookbook author, TV & radio presenter Matt Preston in a campaign via The Royals.
“Since 1947, the DON name has been synonymous with ham, bacon and Smallgoods Australia wide,” said DON Smallgoods head of marketing and innovation Sophie Fetterplace.
“This recognition stems from our passion and dedication to the quality of the Smallgoods we produce.
“Matt Preston and The Royals have shared this passion and translated it into a distinctive and memorable creative platform; one, like DON, that will stand the test of time.”
The campaign is live on TV, online, OOH and through social campaigns.
“The DON craftsman is such an iconic Australian character and I was honoured to take on the role,” said Matt Preston.
“I love the idea that someone known for using so many words should be asked to take on the mantle of one of the most plain-speaking Australian characters in Australian advertising history.
“Or as he would rather more sparingly just say, ‘Is Don. Is Good’.”
The Royals founder and managing partner Steve O’Farrell said that this DON campaign represents what’s possible when great clients, production partners and creativity combine with craft and purpose.
“Together we’ve transported a cultural icon into the modern age, and The Royals couldn’t be more proud. Enough said!”
CREDITS
Client:
DON Smallgoods
Creative Agency:
The Royals
Production: Rabbit
Director: Lachlan Dickie
Photographer: Chris Budgeon
Post House: Puffin
Music/Sound: Rumble
Media: PMG
