Win a 12-month Golden Gap Year.
Intrepid Travel is asking Australians to take a Golden Gap Year in a campaign via alt/shift/.
The integrated PR and marketing campaign is rolling out across earned, owned and paid channels, spanning broadcast, online and print media, digital and social.
80 per cent of Australians aged 55+ never took a traditional gap year, with one in five saying they still regret it, according to research by Intrepid Travel.
“This campaign is about unlocking growth in a segment that has the time and means to travel, but often lacks the confidence to take that first step,” said Intrepid Travel head of ANZ PR, Sarah Lindsay.
“Our research found that sixty-seven per cent of respondents that missed their gap year have considered ‘making up for lost time’, highlighting a significant opportunity in the extended travel market.
“With Golden Gap Year being led with a real customer story, we’re hoping to make that leap feel achievable.”
Intrepid is also offering one Australian aged 55+ the chance to win a 12-month Golden Gap Year, Tailor-Made travel experience valued at up to $100,000, plus $25,000 towards flights.
Entries close March 15, 2026.
Intrepid has also launched a Golden Gap Year hotline.
“There’s a whole generation of Aussies that never had the chance to take a gap year, and while many are ready to make up for lost time, the reality of planning extended of travel can be a real barrier for people,” said Intrepid Travel general manager global experiencers, Erica Kritikides.
“With small groups, immersive experiences, expert local leaders and hundreds of itineraries, our trips give travellers the courage and confidence to take the leap.”
