A new website features local trends, case studies and statistics.
Instagram has launched a new website to showcase how businesses are using the platform to reach consumers.
The House of Instagram site aims to connect local business owners and leaders across the creative and advertising industries to the latest Instagram resources.
The website, developed by Now We Collide, is supported by a marketing campaign across Facebook, Instagram and Linkedin. The House of Instagram media campaign was created with Mindshare Australia and Dentsu X Singapore.
“We know the toll the past weeks and months have taken on Aussie businesses across the industry, and our hope is that the House of Instagram can make our resources and support accessible to brands of all sizes,” says Alexandra Sloane, director of marketing at Facebook Australia.
“The House of Instagram is a place to discover how Australian communities, creators and brands are using Instagram to connect as we take steps out of the COVID-19 crisis.”
Featured on the site are ways Australians are using Instagram to support local businesses, guides for brand building, tips for using Stories and success stories, such as the results of Instagram’s campaign with Greyhound Rescue, which helped lead to a 57% lift in adoptions year-on-year.