IMB is highlighting the "i" in banking

14 October 2014

Advertiser: IMB
Creative Agency: 303Lowe (NSW)
Media Agency: 303Lowe (NSW)

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In the first piece of work from agency 303Lowe, animation is used to show three examples of where I should be the most important letter in the word banking.

The TVC features characters that are shaped like the letter I and it's all about a world similar to ours where people are learning how the longest-standing building society in NSW, IMB, gets behind its customers.

The campaign, which launched on Sunday 12 October, will run across TV, cinema, digital, outdoor, online, radio, in-store and POS in NSW and ACT.

Client: IMB Building Society
Agency: 303Lowe
Executive Creative Director: Richard Morgan - ECD
Copywriter: Mike Guegan/John Gault
Art Director: Alaster Spiers

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