Ikea unveils "the best toy ever"

14 December 2015

Creative Agency: The Monkeys

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Ikea takes the time to find out what kids love the most, just in time for Christmas - but it's not what you think.

The film, from The Monkeys and The Sweet Shop, films Australian children in real homes, to remind families what is truly valuable during the holiday period.

IKEA Australia Country Marketing Manager Kristin Bengtsson says: “At Ikea, we believe children are the most important people in the world, and as a parent there is nothing more rewarding than spending time together having fun and learning through play.”

“Together with our creative agency, The Monkeys, we wanted to create a film that inspires us all to make room for play every day, all year round.”

Client: Ikea Australia
Country Marketing Manager: Kristin Bengtsson
External Communications & Media Manager: Peter Moore
Marketing Campaigns Specialist: Joanna Roberts

Agency: The Monkeys
Executive Creative Director: Justin Drape
Creative Director: Paul Bruce
Senior Art Director: Barbara Humphries
Senior Copywriter: Tim Pashen
Planning Director: Michael Hogg
Senior Production Manager: Melissa Petryszyn
Head of Content Management: Lisa Ramsey
Content Director: Emma Ashworth
Content Manager: Siena Shuttler

Production Company: The Sweet Shop
Director: Louis Sutherland
Producer: Nikolas Aulich
Executive Producer: Wilf Sweetland
DOP: Ari Wegner
2nd Unit DOP: Daniel Földes
Post Production: The Sweet Shop/Method
Editor: Nathan Hickey
Music: Grayson Gilmour
Sound: Songzu


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