Ikea reveals summer push from The Monkeys

6 November 2017

Advertiser: IKEA
Creative Agency: The Monkeys

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Dancing stools are the stars of the latest campaign from Ikea.

Ikea has released its new summer retail campaign under the brand platform, ‘The Best Day is the Everyday’, to encourage Australians to visit stores.

Ikea Australia National Marketing Manager Kristin Bengtsson says: “This summer we’re visiting an Australian home where the ‘grandkids’ are playfully enjoying a game of hide and seek; celebrating the everyday happiness to be had at home.”

Directed by Jonny & Will at Blinkink and Finch, the campaign is narrated by acclaimed Swedish actress Lena Endre. It will broadcast across TV and online and will be supported by Ikea owned channels.

The Monkeys creative director Barb Humphries says: “Summer is a time for play, as well as for having afternoon naps. With IKEA, there’s plenty of room for both.”

The Best Day is the Everyday platform was introduced in 2016, featuring inanimate objects come to life - from rugs to pot plants.

The Monkeys have held the creative account for Ikea since 2010.


Client: IKEA
National Marketing Manager: Kristin Bengtsson
Country External Communications & Media Manager: Peter Moore
Marketing Communications Specialist: Joanna Roberts
Interior Design Leader: Melissa McInnes

Agency: The Monkeys
Co-founder and Group Chief Creative Officer: Scott Nowell
Creative Director: Barb Humphries
Copywriter: Renee Bryant
Art Director: Katyana O’Neill
Group Account Director: Humphrey Taylor
Senior Content Director: Rebecca Tearle
Senior Content Manager: Lauren Shelley
Senior Agency Producer: Penny Brown

Production Companies: Blink Ink & FINCH
Director: Jonny + Will
Executive Producer: Bart Yates & Corey Esse
Producer: Josh Smith & Claire Thompson

Edit House: The Editors
Snr Producer: Daniel Fry
Editor: Ryan Boucher

Post Company: FINCH Post
Head of VFX: Andy Timms
Post Producer: Hazel Gibson
Colourist: Trish Cahill
VFX Artists: Jonte Wendt & Baran Bayburt

Sound House: Song Zu
Sound Designer: Abby Sie
Music Composition: Ramesh Sathiah
Executive Producer: Katrina Aquilia

Music Licensing: Level Two
Track: Bubblegum, Confidence Man

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