Opened in Aotearoa New Zealand at Sylvia Park.
IKEA has opened in Aotearoa New Zealand at Sylvia Park in a campaign via Havas Host and Mindshare NZ.
The campaign was shot in New Zealand by Match Artists’ Fraser Clements and in Australia by The Pool Collective’s Danny Eastwood.
“Bringing IKEA to New Zealand is an exciting milestone for us. We’ve listened closely to what Kiwis want in their homes and lives, and ‘IKEA, Everywhere’ reflects those local insights,” said IKEA Australia and New Zealand head of marketing communications, Erin Falconer.
“From clever and affordable solutions to everyday essentials and our global icons, this campaign shows how IKEA can make life at home better for Kiwis, everywhere.
“And were doing it with a local twinkle to show Kiwis how were really relevant for them."
Backed by insights from the first New Zealand edition of IKEA’s Life at Home Report, which studied 500 Kiwi homes to uncover their needs and dreams for everyday living, IKEA’s arrival responds to a gap in the local home-furnishing market. IKEA offers 7,500 products.
"Our approach with ‘IKEA, Everywhere’ is about meeting Kiwis where they are – on screens, online, on the street and in their communities,” said IKEA Australia and New Zealand head of integrated media, Peter Moore.
“By combining high-impact media with iconic IKEA design cues and local relevance, we’re making sure the excitement of IKEA’s arrival is felt everywhere, showing the brand is part of everyday New Zealand life."
The campaign is live across OOH, digital takeovers, social, and online video.
"This campaign was about more than bringing IKEA to New Zealand - it was about understanding how the brand can fit seamlessly into Kiwi life,” said Havas Host associate creative director, Pete Sherrah.
“From giant FRAKTA installations to small surprises in unexpected places, and featuring the iconic IKEA range, we wanted the campaign to spark curiosity and delight while celebrating the brand’s playful spirit. ‘IKEA, Everywhere’ shows how IKEA can be part of the everyday - from homes and offices to streets and communities - making the brand feel natural, familiar, and undeniably Kiwi.”
Credits:
IKEA New Zealand
Havas Host
Mindshare NZ
Fraser Clements (Match Artists)
Danny Eastwood (Pool Collective)
