Going it alone in business usually means becoming a jack of all trades. Luckily Ahhh-llianz has your back.
In a new TVC targeting small business owners, Allianz taps into the idea that when you go out on your own, you end up taking on more than you bargained for. Yes that means doing your own book keeping, hauling garbage and occasionally breaking windows. But don't worry- when you mess up Allianz will help.
The creative, by MercerBell builds on its "ahhh moment positioning and aims to drive quotes and awarness on its suite of small business insurance products.
Alliance group manager Dominic Brandon said: "In empathising with how hard small business owners work we tap into a real human truth – that you take on a whole lot more when you go out on your own. Thanks to Allianz, insurance is one less thing to worry about."
The TVC will be supported by a 15 second edit, print and online media.
Credits:
Client: Allianz
Dominic Brandon – Group Manager, Marketing and Brand
Russell Walsh – Senior Marketing Manager
Effi Gastelaars – Marketing Manager
Margarita Ballon – Marketing Services Manager
Creative Agency: MercerBell
David Bell – Executive Creative Director
Liz Kain – Creative Group Head
Shelley Dodd – Senior Copywriter
Tony Homan – Senior Art Director
Tim Barrett – Account Director
Jennifer Curran – Account Manager
Baz Milas – Agency Producer
Production
Eddy Bell – Director, 8
Annie Schutt – Producer, 8
White Chocolate – Post
Song Zu – Sound
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