From bill posters to endorsement videos to real-time updates on how Australia likes its democracy sausage.
Uber Eats and celebrity chef Iain 'Huey' Hewitson have partnered to campaign thousands of voters in Brisbane, Melbourne and Sydney to get their hands on an election day sausage.
The Uber Eats app will provide a selection of meat and vegetarian sausages, served with a choice of mustard, barbecue or tomato sauce, and cooked onions to order on May 3rd.
Uber Eats will donate $3.50 from every order to the Australian Red Cross.
Uber ANZ head of marketing, Nicole Bardsley, said that the post-vote democracy sausage is a cherished part of Australian culture.
“We’re supplementing the incredible work of local fundraising teams to help early voters get almost the real experience from the comfort of their homes. And we’re doing it to support our ongoing partner - the Australian Red Cross," Bardsley said.
The campaign via Special will show up across a series of social and digital spots, OOH and influencer channels supported by EssenceMedia.com and is the latest innovative offering under the ‘Get Almost, Almost Anything’ banner – a series that has previously starred Kris and Kendall Jenner, Tom Felton, Nicola Coughlan, Jason Alexander, Andy Murray and Cher.
It runs full tilt at election tropes, from political-style bill posters to endorsement videos to real-time updates on how Australia likes its democracy sausage, as the orders pile up on the big day.
Special creative, Magnus Flynn, said that when they found out just how many go without democracy sausage on election day, they knew it was a common sense solution to reduce the number of voters going sausage-less.
“Australia on election day is like a pair of tongs: both sides come together for a sausage. That's something worth preserving,” Flynn said.
CREDITS
Uber Eats
Senior Director of Marketing, International: Lucinda Barlow
Senior Director of Marketing, APAC: Andy Morley
Head of Marketing, ANZ: Nicole Bardsley
Sr. Marketing Manager: Olivia Sykes
APAC Agency Lead,: Bec Morton
Creative Director, APAC: Adam Ledbury
Director Communications, ANZ: Peta Fitzgerald
Head of Delivery Communications, ANZ: Nick Vindin
Communications, ANZ: Josh O’Connor
Social Media Manager, APAC: Chanelle Murray
Social Media Associate; Haley Evirgen
Media Lead, ANZ: Rob Maddison
Special
Partner/CEO: Lindsey Evans
Partners/CCO: Julian Schreiber & Tom Martin
Group Creative Directors: Peter Defries & Alan Wilson
Lead Creatives: Toby Moore & Magnus Flynn
Managing Director: Lauren Portelli
Team Leads: Chris Braks, Rachel McEwen
Business Director: Cali Fish
Head of Strategy: Celia Garforth
Strategy Director: Heather Sheen
Executive Producer: Margot Fitzpatrick
Integrated Producer: Will Sealey
Head Of Stills: Nick Lilley
Stills Producer: Danielle Senecky
Head Of Design: Adam Shear
Finished Art: John Rivera, Jen Bailey
Managing Director PR: Alex Bryant
Creative Strategy Director PR: Kate Wilkinson
Account Manager PR : Helena Hampshire
Special Made
Editor: Ollie Knocker
Maverick
Rose Freeburn: Innovation Director
Jessica Sandow: Executive Producer
Mackenzie Argent: Associate Producer
Machine Studio (Film)
Director: Josh Mullins
Producer: Sam Boneham
Editors: Hugh O'Brien + Damien Boneham
Rumble Studios
Sound Executive Producer: Michael Gie
Sound Designer: Daniel William
Wellcom Worldwide (Stills)
Group Account Director : Kariena Foyle
Christina Kouvaras: Senior Producer
Photographer: Sean Thomas
Retouching: Wellcom Worldwide
Media Agency: EssenceMediacom
Retail Agency: Hatched
