35 years of EV.
Hyundai is celebrating 35 years of EV and its launch of the ELEXIO in a campaign via Innocean Australia.
In the film, two best friends are discussing what made one choose the Hyundai Elexio. What plays out is a very simple and “Loooooooong” explanation. The idea was extended with fit for purpose social, making the friends’ story impossibly longer.
“With a large number of new EV entrants entering the Australian market, not many OEMs can claim to have five years experience let alone say that they have three-and-a-half decades of EV innovation,” said general manager marketing communications Dominique Allen.
Media strategy, planning, and buying was spearheaded by Innocean’s integrated media team.
The campaign will roll out across film, digital, social, sponsorship and CRM.
“With a lot of Jonny come lately entrants in the EV space, we hit upon a staggeringly simple and unique insight for the Hyundai Elexio and sometimes the best play is to just say it straight and great,” said Innocean Australia executive creative director Brendan Willenberg.
Credits:
Client: Hyundai Australia
Dominique Allen - General Manager Marketing Communications
Hayley Phillips - Senior Manager, Brand & Product Marketing
Emily Melinz - Brand & Product Marketing Manager
Matthew Vesperman - Product Marketing Assistant Manager
Creative & Media Agency: Innocean Australia
Brendan Willenberg - Executive Creative Director
Giorgia Butler - Chief Strategy Officer
Adam Hosfal - General Manager Advertising
Tom Cumberworth - General Manager Media
Monique Pardavi - Head of Production
Catherine Cumming - Group Account Director
Haseeb Malik - Account Director
Jack Cornwell - Senior Strategist
Neil Walshe - Art Director
Benn Sutton - Copywriter
Tom Padfield - Integrated Communications Senior Manager
Ivan Chee - Integrated Media Assistant
Kate Finn - Planning Manager
Lewis Steele - Head of Content
Francesca Alvandi - Content Director
Josh Bisset - Digital Content Creator
Production: Rabbit
Director: Owen Trevor Black
EP/Partner: Lucas Jenner
Producer: Morgan Hind
DOP: Aaron McLisky
Post Production:
Editor: Ryan Boucher
Sound: Sonar
Key Visual Production: Wellcom Worldwide
Jake Condon - Retouching and Integrated Producer
Sean Thomas - Photographer
Grant Glaves - Retoucher
Kim Garraway - Integrated Producer
Daniel Goh - Designer
Kimberly Jeffries - Finished Artist
