The Royal Caribbean has created a music-style video to attract Chinese customers to the cruise service.
Cruise brand Royal Caribbean International and its China operation Royal Caribbean Cruises Service (China) Company Limited has launched a new campaign.
It is the first ever brand campaign delivered to the China market, created in Sydney by award-winning communications agency Hulsbosch.
Titled ‘Cruise Extraordinary’, the platform aims to portray “premium brand image” and overcome the perception that cruises are quiet and slow.
The fast-paced video shows a range of activities the cruise offers including fine dining, go karting, shopping and surfing.
The campaign intends to secure significant audience reach with broadcast scheduled in prime time on major channels throughout China including Hong Kong. The campaign will also be across online television and digital streaming.
The Hulsbosch team developed and created all assets, also coordinating production for the TV commercial's China launch.
Hans Hulsbosch – Executive Creative Director
Linda Jukic – Creative Director