How does Dan Murphy's beat out its competitors on price? It's about to show you.
The latest campaign for liquor retailer Dan Murphy's goes behind the discounts and shows the attempts to beat out every other retailer in the game.
The Red Jelly-created integrated campaign shows the “Price Change Team” scouring the latest deals from competitors for them to beat.
“The campaign aims to give customers the confidence that Dan Murphy’s has done the legwork for them by comparing prices with competitors across newspapers and catalogues every day,” Dan Murphy's head of merchandise, Campbell Stott, said.
The TV commercial is being aired on the Multi Channel Network and free-to-air channels.
Brand Manager: Jenny Ahmet
Assistant Brand Manager: Natasha Hall
Head of Merchandise: Campbell Stott
Creative agency: Red Jelly
Director, Producer, Editor, Post production: Joel Noble
Copywriter: Justine Bridgland, Red Jelly
Media Agency: Carat Media
Media Planner: Tina King
PR agency: Liquid Ideas