Just won't quit.
Honda is reiterating that its products just won’t quit in a campaign via Howatson+Company.
“We wanted to have some fun with a very serious product truth,” said Honda’s general manager of brand, marketing, customer experience, Eva Barrett.
“Our customers know Honda products go the distance, so we’re taking that fact and turning it into something distinctively memorable”
The work began rolling out nationally from October through to December across TV, Online Video, OOH, digital & Instore.
“Showing people frustrated or crying at the same product you’re trying to sell, just built a few generations earlier, isn’t common on TV,” said Howatson+Company deputy chief creative officer Richard Shaw.
“But it humorously highlights a brilliant product benefit.”
CREDITS
Honda
General Manager Brand, Marketing, CX: Eva Barrett
Creative Manager: Glenn Gibbins
Marketing Manager: Ben Familton
Digital Marketing Lead: Ruby Murphy
Marketing Campaign Specialist: Deana Bazzanella
Howatson+Company Creative
Deputy Chief Creative Officer: Richard Shaw
Senior Art Director: Dan Smith
Senior Copywriter: Ernie Ciaschetti
Senior Designer: Gabriella Dudman
Studio Lead: Simon Merrifield
Howatson+Company Account Management
Chief Executive Officer: Chris Howatson
Managing Director: Andrew Drougas
Client Partner: Ben Peachell
Senior Account Director: Ella Hine
Strategy Director: Joe Ronan
Howatson+Company Media
Head of Strategy & Planning: James Turner
Head of Investment: Liz Lonsdale
Strategy Director: Tess Linkins
Media Director: Jessica Lane
Senior Media Manager: Brad Szmerling
Senior Media Executive: Jarrod Kenley
Production
Production Company: Rabbit
Director: Aimee-Lee Xu Hsien
Executive Producer; Lucas Jenner
Executive Producer: Alex Hay
Producer: Morgan Hind
DOP: Alex Serafini
Casting: Nick Hamon Casting
Post House: The Editors
Online: Stuart Cadzow
Grade: Ferg Rotherham
Offline: Fraser Kelton / Howatson+Company
Sound: Shane Vancuylenberg / Howatson+Company
Senior Producer: Natalie Greaves / Howatson+Company
