Saatchi and Saatchi has launched its first campaign for the Toyota Corolla since winning the account earlier this year.
Saatchi and Saatchi has launched its first campaign for Toyota Corolla since winning the business earlier this year, with its campaign playing out as a one-way buddy movie.
The campaign tells the story of the relationship between a Corolla and its owner from the perspective of the car.
While for the Corolla it's a road trip buddy movie every time they go on a trip together, for the human the relationship is a touch more functional.
The integrated campaign will roll out across broadcast screens, including exclusive online content, and will be supported by digital and social, as well as outdoor, press, cinema, CRM and sponsorship integration.