Headspace targets fathers with powerful campaign

29 April 2016

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Mental health organisation Headspace Australia aims to remove the stigma for men around mental health issues.

In a new powerful campaign, by The Glue Society, a son tells his father he struggling with his mental health, appearing on the TV in front of his father.

The boy says: “I know you think everything is alright with me, but everything is getting on top of me and I can't handle it.”

The aim aims to assist fathers to support their sons through mental health challenges, as 87% of young men with mental health issues do not seek out help.


Client: Headspace
Written by: The Glue Society's Pete Baker & Jonathan Kneebone
Directed & Art Directed by: The Glue Society's Pete Baker
Production Company: Revolver/Will O'Rourke
Executive Producer: Michael Ritchie
EP/ Head of Projects: Josh Mullens
Producers: Jasmin Helliar, Will O'Rourke & Luke McKelvey, The Glue Society
Edited by: The Glue Society's Luke Crethar
Cinematography: Geoffrey Simpson
Photography: Tamara Dean
Media: Glenda Wynyard, Chaos Media

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