Hawaiian Airlines worked with WPP AUNZ agencies whiteGREY and MediaCom to bring to life its new brand platform.
Hawaiian Airlines has launched a new brand platform Return to Aloha created by whiteGREY.
The new creative campaign is the first iteration of the Return to Aloha brand platform which will be rolled out in further executions throughout 2019.
Hawaiian Airlines VP marketing and e-Commerce Rob Sorensen says the platform strengthens the airline's position in the market.
It is the first work whiteGREY has produced for Hawaiian Airlines since winning the business late last year.
Fellow WPP AUNZ agency, MediaCom was responsible for media strategy and implementation for the new campaign.
whiteGREY executive creative director Chad Mackenzie says the initial challenge was to devise a creative platform which would help overcome the loyalty Australians and New Zealanders have for their national carriers as their airlines of choice, and at the same time spark a desire to travel to Hawaii.
"Our insight very clearly indicated that the people of Hawaiian Airlines, Hawaii’s culture and the Aloha spirit is what makes the airline stand out from its competitors," Mackenzie says.
“The result is a campaign showing the people of Hawaii’s kindness and love; the airline’s outstanding service and the beauty of the Hawaiian Islands all under the Return with Aloha banner. We see Return with Aloha as a really interesting and authentic creative platform for Hawaiian Airlines which will provide plenty of creative opportunities as we grow together."
The 30-second film launches this week appearing on CUTV, and is supported by OOH, social, digital, and trade.