“Hamilton Island feels familiar, but it’s been completely renewed.”
Hamilton Island is reintroducing itself to Australian and international travellers in a campaign via The General Store.
The campaign launches August 1 across outdoor, cinema, broadcast, digital and social channels.
“Whether it’s your fortieth visit or your first, Hamilton Island has a way of drawing people back,” said Hamilton Island CEO Nick Dowling.
“We wanted to capture the balance this island offers, adventure and serenity, seclusion and connection and remind people that you don’t have to travel far to experience something extraordinary.
“It’s this blend of world-class experiences and warm, authentically Australian hospitality that sets us apart.”
“Hamilton Island feels familiar, but it’s been completely renewed.”
Hamilton Island highlights include The Sundays, a 59-room boutique hotel, Catseye Pool Club, The Palms Garden bar, Coca Chu restaurant and Fiore bakery.
Guests can also explore more than 25kms of bushland, golf, join a guided cultural island tour or go to the Whitehaven Beach.
“Australians know and love Hamilton Island, but this campaign is about sparking fresh curiosity, especially among those who haven’t been in a while,” said director of sales and marketing Michael Branagh.
“We’ve evolved and we want people to see just how much a little island can do.”
