Introducing the new Haval H6.
GWM Australia & New Zealand’s new Haval H6 campaign has launched, created by independent advertising agency The Hallway.
The campaign explores the essence of what makes the H6 a great family car while bringing some endearing humanity, levity, and reality to the polished perfection of automotive advertising.
The H6, the campaign informs people, is conceived by the world’s greatest designers, engineered with progressive technology and designed to the highest possible safety standards.
The thing that makes it a family car though, is families themselves, in all their lovably imperfect glory. The campaign rolls out across TV, OOH, social and display.
Steve Maciver, head of marketing & communications, GWM Australia & New Zealand, said the quality and production values across the GWM marketing campaigns reflect the radical improvements in product quality and technology that the company is seeing with every new generation of GWM product.
"This H6 Haval campaign does a great job of fusing product truth and cultural insight in an entertaining way, and we expect it to play an important part in continuing GWM's growth across Australia and New Zealand," he said.
The Hallway CCO & partner, Simon Lee, said the agency is on a great creative journey with Maciver and the GWM team.
"And it’s a journey that’s driving powerful impact: the brand is going from strength to strength, and GWM has already broken their Australian annual sales record this year, with three months still to go," said Lee.
Credits:
GWM Australia & New Zealand
Head of Marketing & Communications: Steve Maciver
Marketing Specialist: Rebecca Jeffery
CREATIVE AGENCY
The Hallway
SCOUNDREL
Director: Ariel Martin
Executive Producer: Alex Tizzard
Director Of Photography: Ross Giardina
FIN DESIGN
Offline Edit: Lucas Vazquez
Colourist: Fergus Rotherham
VFX Supervisors: Justin Bromley & Mikey Brown
VFX Producer: Isabelle Howarth
VFX Executive Producer: Alastair Stephen
MASSIVE MUSIC
Sound Design: Abby Sie
Producer: Alexa Tonkin
VOICE OVER
Marcus Graham
MEDIA
Nunn Media
