OOOH.
Building on GWM’s ‘Go With More’ platform, GWM is showcasing why GWM Haval H6 Hybrid delivers more OOOHs in a new campaign via Thinkerbell.
“We’re extremely proud to be launching the GWM Haval H6 Hybrid to Australia,” GWM head of marketing and communications Steve Maciver said.
“The GWM Haval has already demonstrated its popularity as an amazing value, tech-filled SUV and the new H6 is packed with even more - from the hybrid technology to, my favourite, the personalised voice assistant.”
The campaign will be live across screens, radio, out-of-home and print.
“When you take the GWM Haval H6 for a spin you’re instantly struck with how well appointed it is," Thinkerbell chief creative tinker Tom Wenborn said.
"It has features coming out the wazoo and each of those features leaves you using the universal word for ‘impressed’... OOOH."
Credits
Creative agency: Thinkerbell
Client: GWM
Director: Yianni Warnock
Media: Atomic 212
Production House: MOFA
Sound: Rumble
