Tank 300 Plug-in hybrid.
GWM has urged Australians to ‘be more tank’ in a campaign launching the Tank 300 Plug-in hybrid via Thinkerbell
The Tank 300 Plug-in Hybrid is powered by GWM’s Hi4-T Hybrid Intelligent 4WD.
“The Tank 300 Plug-in Hybrid has already proven itself as one of Australia & New Zealand’s most capable electrified vehicles with true 4x4 capability, allowing drivers to ‘Be More Tank’ at every opportunity,” said GWM head of marketing and communications, Steve Maciver.
“And in the context of cost-of-living pressures and rising fuel prices the Tank 300 PHEV is not just the right car at the right time, for whatever you throw at it… It’s the future of off-roading.”
The campaign launches this weekend across Screens, OOH, digital and social.
“When you sit in this powerful vehicle, and acknowledge the capability that surrounds you, you can’t help but hear your inner confidence start to sing,” said Thinkerbell head tinker, Sean McNicholas.
“And soon, the farthest, muddiest, hilliest reaches of our beautiful land feel well in range.”
Credits
CLIENT: GWM
CREATIVE AGENCY: THINKERBELL
PRODUCTION: The Producers
DIRECTOR: Edwin McGill
Soundhouse: Electric Sheep
