The first campaign since its competitive pitch.
Greater Bank is launching a new digital home loan in a campaign via It’s Friday.
The campaign is the first from It’s Friday since winning its creative agency pitch.
“For Greater Bank, home loans have entered the digital age - fast, easy and actually built around you,” It’s Friday chief creative officer Vince Lagana said.
“So we built a museum to remind everyone what the old way looked like.
“If you’re still filling out forms and waiting on hold, you’re not applying, you’re time travelling. Frozen in the home loan past like a relic. Time to break free.”
The campaign will run across broadcast, online video, OOH, radio/audio, digital, social and launched on July 13, 2025.
“With Greater Bank’s Digital Home Loan campaign we wanted to launch a new era in home lending and It’s Friday’s campaign delivers on the boldness of that ambition,” NGM Group head of brand and marketing Kate Messenger said.
“Giving borrowers the confidence to move decisively toward a better way of doing things.”
Credits
Creative Agency It’s Friday
Client Greater Bank
Head of Brand and Marketing, NGM Group - Kate Messenger
Brand and Campaign Manager - Garry Hazell
Senior Marketing and Campaign Specialist - Amy Bowd
Marketing and Campaign Specialist - Hannah Bowtell
Production
Director - Justin McMillan
Executive Producer - Susannah Myerson
DOP - Peter Eastgate
Production Designer - Sam Lukins
Casting - McGregor Casting.
Post Production
Post Production - Heckler
Executive Producer - Will Alexander
Post Producer - Coralie Tapper
Editors - Lucas Vazquez & Daniel Page
Online Artist - Julian Ford
Compositor - Jed Morrison
Key Visual and C4D - Adrien Girault and Jordan Sykes
Sound
Music & Sound - Heckler Sound
Executive Producer - Bonnie Law
Composer - Johnny Green
Sound Designer - Dave Robertson
Media Atomic 212
