A new campaign calls for Queenslanders to re-evaluate their perceptions of speeding and slow down.
The Queensland Government’s Department of Transport and Main Roads have launched a spot highlighting the consequences of speeding, even if it's just a little over.
In the clip a young girl pulls over a man and says: "You were going fast enough to kill me."
Developed by BCM, the integrated campaign runs across mass media and social media channels, and includes TV, cinema, radio, out of home and online.
Client: Queensland Government Department of Transport and Main Roads