Enjoy the crumpets.
George Weston Foods is inspiring Aussies to ‘make every bite golden’ in a Golden Bakery campaign via BMF.
The campaign puts a twist on choosing what to put on your crumpet.
“Golden® crumpets have always been a staple in Aussie households, but this new platform opens the door for a new generation to enjoy crumpets, in their own way, on their own terms,” George Weston Foods marketing and innovations director Brett Grebert said.
“Golden® crumpets have always had a place at the table, and now we’re giving people more reasons to bring them back, play with them, and make them their own.
“It’s about turning a familiar favourite into something fun, expressive, and totally Golden.”
The campaign will run across TV, YouTube, social, in-store, shopper media and out-of-home.
David Roberts, Group Creative Director, added:
“Stare into a steamy Golden®crumpet long enough and you begin to wonder – are these holes or an ensemble of little mouths?” BMF group creative director David Roberts said.
“Each one trained in musical theatre, longing for the delicious topping of their dreams.”
CREDITS
Client: George Weston Foods
Creative Agency: BMF
Content Production: Bantam Productions
Production Company: Good Oil
Director: Adam Gunser
Post Production: The Editors
Sound Production: Rumble Studios
Music: Elliott Wheeler, Turning Studios
