GoDaddy targets Australian small businesses

4 May 2016

Media Agency: MEC Sydney

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Real Aussie small businesses are the star of Go Daddy’s latest campaign.

Technology provider GoDaddy has unveiled a new global marketing campaign, including Australia, marking the first time GoDaddy has launched a targeted international campaign.

The Australian installment of the marketing campaign includes television advertising, and also features local small business customers in advertisements across radio and on GoDaddy’s website and social channels.

The “Inspirational” international campaign centres on the resilience it takes to turn an idea into reality. The campaign speaks directly to Aussie small business owners aspiring to grow their ideas.

The Australian ads feature real GoDaddy customers, who have been able to establish and grow their online presence with GoDaddy.

The campaign creative work was developed by Omnicom’s TBWA/Chiat/Day New York and Sydney offices, with media buying through MEC Sydney.

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