Directed by Good Oil’s Adam Gunser.
Gippsland Dairy is capturing the yoghurt-induced trance familiar to fans in a campaign via Special.
Directed by Good Oil’s Adam Gunser, the hero film leans into this "glorious distraction," following a protagonist who remains the calm, blueberry-infused centre of a chaotic world of his own creation.
“There’s a certain level of snack-induced catatonia that only Gippsland Dairy seems to trigger,” said Special executive creative director, Ryan Fitzgerald.
“We wanted to celebrate the impact of that in the most chaotic way possible. And what better soundtrack for that chaos than Judas Priest?”
Supporting the film is an out-of-home and social campaign featuring close-ups of people eating Gippsland Dairy.
The campaign will roll out across TVC, OLV, out of home, social and radio.
“We’ve always believed truly delicious yoghurt takes time,” said Gippsland Dairy GM marketing, Ellie Vince.
“We use traditional methods and take it slow to create our signature smooth, creamy and delicious yoghurt.
“And because our fans don’t just eat Gippsland Dairy, they savour it - ‘Let The World Wait’ is our way of celebrating that moment and giving people permission to pause and enjoy every last drop.”
Campaign Credits:
Gippsland Dairy
GM Marketing: Ellie Vince
Senior Brand Manager: Anne Scott
Assistant Brand Manager: Phoebe James
Digital and Social Media Manager: Tanya Chaves
Special
Partner & CEO: Lindsey Evans
Partner & CCO: Tom Martin & Julian Schreiber
Partner & CSO: Bec Stambanis
Head of Strategy: Nathan Rogers
Executive Creative Director: Ryan Fitzgerald
Senior Creatives: Phil Harkness, Jack Wall, Noah Regan, Matt McCarron, Laura Grimshaw and Dan O'Connell
Design Director: Dan Jones
Finished Artist: John Rivera
Head of Print: Nick Lilley
Senior Producer: Glen Mcleod
Team Lead & Director of Business Management: Ollie May
Senior Business Director: Phoebe Peralta
Senior Business Manager: Jessica Osrin
Production Company: Good Oil
Director: Adam Gunser
Executive Producer: Simon Thomas & Juliet Bishop
Producer: Chana McLallen
DOP: Tyson Perkins
Production Design: Vanessa Cerne
Editor: Mark Burnett ex The Editors
Post Production: Puffin Post
Sound/Music: Rumble Studios
Song: Judas Priest "Breaking The Law"
Music Supervision and Song Licensing: Music Mill
Photographer / Director: Benito Martin
Production Company: Sam I Am
Executive Producer: Rich Cole
Stylist: Sofia Musarra
Home Economist: Ismat Awan
Model: Salvador Lucena @ Icon Management
Model: Bailey @ Stone Street
Model: Yvonne Rae @ Twin Masks
Retoucher: Suriya Black
Media: Hatched
Managing Partner: Adrian Roeling
Client Partner: Juliana Yeoh
Client Solutions Director: Annie Irvine
Senior Client Solutions Manager: Georgie McIntosh
Senior Client Solutions Executive: Sophie Charos
