Get snap-happy

18 June 2014

Advertiser: Huawei
Creative Agency: Arnold Furnace

5 2
The Huawei Ascend G6 loves a good selfie, so much so that Huawei Devices and JCDecaux Innovate are inviting passersby to strike a pose in a new campaign, 'Get snap-happy'.

Pedestrians in Sydney and Melbourne can interact with a touch screen panel to promote the Huawei Ascend’s 5MP technology.

Participants are prompted to pose, have their photo taken and see their image transformed into what the cool kids call a ‘selfie bomb’, set against a backdrop of the new Transformers film.

"’Selfie’ was the word of the year for 2013 and continues to be in 2014 for executing a fun and engaging experience for users at our Innovate outdoor panels,” said Danni Robinson, JCDecaux Innovate manager.

Creative: Arnold Furnace
Media: OMD
Client: Huawei Phones
Content: The Creative Shop

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