Get savvy with The Reject Shop

9 October 2014

Creative Agency: Spinach Advertising
Media Agency: Spinach Advertising

0 2
It's taken near 40 years for the catchy tune from The Partridge Family "Come on, get happy" to leave the collective minds of the Australian public. Now it's back.

The Reject Shop has given The Partridge Family track "Come on, get happy" a facelift by calling for shoppers to 'come on, get savvy.' But more than just a smile-laden serving of nostalgia, the spot also pushes the message that you can get pretty much anything at The Reject Shop - gardening equipment, party supplies, toys, pet care - and that you'll get it for a song too.

“Research tells us that shopping at The Reject Shop is fun; you never know what you’re going to discover. So the advertising had to be fun and communicate the breadth of product range,” Spinach executive creative director Frank Morabito said.

The campaign launches with 60 and 30 second television ads followed by 15-second product commercials.

Creative credits:

Agency: Spinach Advertising

Executive Creative Director: Frank Morabito

Art Director: Melinda Pritchard

Designer: Emma Garry

Account Director: Craig Flanders

Senior Account Manager: Lauren Clark

Strategy Director: Glenn Myatt

Agency Producer: Beaver

Production Company: Hub Productions

Director: Greg Willmott

Producer: Simon Hoy

Music: Dare

Sound Engineer: Front of House

Media: Spinach


General Manager Marketing: Allan Penrose

Advertising and Promotions Manager: Maria Giannopoulos

Latest Campaigns

comments powered by Disqus