Holeproof will launch a TV campaign on Sunday 22 August for its Explorer line of socks. The TV spot was filmed on location in South Africa with the tagline, "Get ready to go anywhere".
The commercial shows an Australian man in Africa wearing nothing but his Holeproof Explorer socks and a loincloth. When he takes his socks off at the end of the day he is surprised to find himself in Africa.
Creative director: Damian Royce
Copywriter: Richard Williams
Art director: Anthony Phillips
