The passion for picking a winner.
TABtouch and global rock music legend Gene Simmons are encouraging punters to use their ‘Touch’ in a new brand campaign spearheaded by a series of three TVCs from Clemenger BBDO Sydney.
The Touch campaign harnesses the passion TABtouch customers hold for picking a winner whilst the iconic KISS rocker reminds them to use it wisely.
Simmons’ theatrical appearances see him appear before the Whisperer at unexpected moments to belt out a reworked version of ’80s Stan Bush hit, You’ve got the touch.
The series culminates with ‘Unplugged’, where Simmons’ reminds our punters that even those with ‘The Touch' should always gamble responsibly – and not at the expense of spending time with people they love.
“When TABtouch came to us with the brief to go big, we took them literally by getting the seven-foot Gene Simmons to rip out an old 80s anthem that worships the punter. They’re a lot of fun and already doing wonders for the brand”, said Clemenger BBDO Sydney Brendan Willenberg.
The campaign is running nationally on Sky Racing, and in WA on subscription and free to air TV, print, OOH, digital and radio.
CREDITS
TABtouch
General Manager: Wagering Michael Saunders
Head of Marketing: Katie Roberts
Wagering Brand, Marketing and Sponsorship Manager: Brian Murphy
Wagering Marketing Campaign Lead: Claire Rocca
Clemenger BBDO Sydney
Executive Creative Director: Brendan Willenberg, Darren Wright
Creative Director: Roy Leibowitz
Creative Director: Chris Wilson
Head of Integrated Production: Claire Bisset
Executive Producer: Nick Canham
Client Services Director: Jade Clark
Senior Account Director: Adriana Robbins
Account Manager: Athina Bambaliaros
Creatives: Rowan Foxcroft, James Beswick
Production company: Sweetshop
Director: Michael Downing
Managing Director: Edward Pontifex, Sweetshop Australia
Managing Director: Jeff Miller, Sweetshop USA
Managing Director: George Meeker, Sweetshop USA
Executive Producer: Greg Fyson
AU Producer: Helen Morahan
US Producer: Mark Conley
Staff Production Manager: Ian Jameson
Sound: Rumble Studios
Sound House: Rumble Studios
Sound Designer: Tone Aston
Sound EP: Michael Gie
The Editors
Editor: Stuart Morley
Producer: Liv Reddy
Assistant Editor: Grace O’Connell
