Gene Simmons with the 'The TABtouch' via Clemenger BBDO Sydney

4 March 2022

Creative Agency: Clemenger BBDO (Sydney)

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The passion for picking a winner.

TABtouch and global rock music legend Gene Simmons are encouraging punters to use their ‘Touch’ in a new brand campaign spearheaded by a series of three TVCs from Clemenger BBDO Sydney.

The Touch campaign harnesses the passion TABtouch customers hold for picking a winner whilst the iconic KISS rocker reminds them to use it wisely.

Simmons’ theatrical appearances see him appear before the Whisperer at unexpected moments to belt out a reworked version of ’80s Stan Bush hit, You’ve got the touch.

The series culminates with ‘Unplugged’, where Simmons’ reminds our punters that even those with ‘The Touch' should always gamble responsibly – and not at the expense of spending time with people they love.

“When TABtouch came to us with the brief to go big, we took them literally by getting the seven-foot Gene Simmons to rip out an old 80s anthem that worships the punter. They’re a lot of fun and already doing wonders for the brand”, said Clemenger BBDO Sydney Brendan Willenberg.

The campaign is running nationally on Sky Racing, and in WA on subscription and free to air TV, print, OOH, digital and radio.



General Manager: Wagering Michael Saunders

Head of Marketing: Katie Roberts

Wagering Brand, Marketing and Sponsorship Manager: Brian Murphy

Wagering Marketing Campaign Lead: Claire Rocca

Clemenger BBDO Sydney

Executive Creative Director: Brendan Willenberg, Darren Wright

Creative Director: Roy Leibowitz

Creative Director: Chris Wilson

Head of Integrated Production: Claire Bisset

Executive Producer: Nick Canham

Client Services Director: Jade Clark

Senior Account Director: Adriana Robbins

Account Manager: Athina Bambaliaros

Creatives: Rowan Foxcroft, James Beswick

Production company: Sweetshop

Director: Michael Downing

Managing Director: Edward Pontifex, Sweetshop Australia

Managing Director: Jeff Miller, Sweetshop USA

Managing Director: George Meeker, Sweetshop USA

Executive Producer: Greg Fyson

AU Producer: Helen Morahan

US Producer: Mark Conley

Staff Production Manager: Ian Jameson

Sound: Rumble Studios

Sound House: Rumble Studios

Sound Designer: Tone Aston

Sound EP: Michael Gie

The Editors

Editor: Stuart Morley

Producer: Liv Reddy

Assistant Editor: Grace O’Connell

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