Furphy gets Un-Buddy-Believable via Thinkerbell

25 March 2022
 

Creative Agency: Thinkerbell

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Support Buddy Franklins 1000th goal.

Furphy Beer has created an ‘Un-buddy-believable’ glass boot to commemorate AFL’s Lance ‘Buddy’ Franklin’s anticipated 1000th goal in a social competition via Thinkerbell.

Furphy Beer commissioned the creation of 10 limited edition glass vessels modeled on Franklin’s size 13 left footy boot.

For the chance to win one, fans need to post a snap or video of them celebrating the moment Franklin scores the 1000th goal with the hashtag #unBuddybelieveable and tag @furphybeer.

Lion portfolio director craft and premium Malcolm Eadie says: “As a brand, Furphy has always celebrated the art of great Australian storytelling and there’s no doubt Franklin’s 1000th goal will go down as an epic story for fans.”

With 996 goals under his belt, Franklin is set to become the sixth player in the league’s history to reach the record achievement of 1000 goals.

Thinkerbell head creative tinker, Sesh Moodley says: “Lance has already kicked so many unbelievable goals, so what unbelievable thing could we pull off for Buddy Franklin scoring his 1000th goal? Writing a brief for a glass blower to create a replica of his left boot! We’re looking forward to seeing how fans celebrate the #unbuddybelievable moment across socials.”

Credits
Brand Director, Furphy: Malcom Eadie
Brand Manager, Furphy: Christina Reid
PR: Thinkerbell
Social: Akcelo

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