A new visual world and identity for the brand.
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages.
The campaign introduces a new visual world and identity for the brand. It will run across large format outdoor, shopper media, radio, digital film and social media.
Nature is the theme of the campaign, conveying the healthy, positive feeling people get when spending time in nature and consuming Australia’s Own certified-organic, plant-based beverages.
As well as featuring Organic Almond Milk, the core Australia’s Own product, the campaign launches new Barista Oat Milk.
The film was made in collaboration with Byron Bay-based artist and director Stefan Hunt, building on previous collaborations with 72andSunny for Kosciuszko Pale Ale and Golden Circle.
It is the second partnership between Freedom Foods and 72andSunny, following the Milklab campaign earlier this year.
72andSunny Sydney head of product Luke Martin says the campaign captured the benefits of nature.
“Nature culturally is very powerful at the moment, as a tonic to the pressures of modern life. We really wanted to create something that captured that feeling."
Freedom Foods marketing manager Hamish Thomson says the nature element is uplifting.
“It was great working on this campaign with 72andSunny, who delivered a socially relevant idea for a brand that pioneered certified organic plant-based beverages over 20 years ago. There’s no better way to launch our first campaign than with the uplifting feeling of nature.”
Client: Freedom Foods
General Manager Marketing: Serge Costi
Marketing Manager: Hamish Thomson
Creative: 72andSunny Sydney
Director: Stefan Hunt
Production Company : Exit films
Audio Production: Heckler