Arrival of King Frederik X and Queen Mary of Denmark to Australia.
Four Seasons Condoms is showcasing its product range alongside the visit of King Frederik X and Queen Mary of Denmark to Australia in a campaign via creative agency 2045.
Four Seasons director Michael Porter said the campaign uses humour and cultural timing to spotlight an often overlooked aspect of sexual wellness.
“Comfort and confidence come from the right fitting condom. With royalty visiting Australia, it felt like the perfect moment to celebrate kings of every kind.”
2045 managing director, Tim Evans said “Unfortunately I don’t personally have need of this product, however our co-founder Nick Auditore assures me it’s his sheath of choice."
The campaign is running nationally across out-of-home placements and online video.
“The work celebrates the brand’s ability to cater for every king in the bedroom. It also gave us an excuse to dream up an entirely new line of fashion… for penises,” said executive creative director Christopher McKee.
CREDITS:
Managing Director: Tim Evans
Executive Creative Director: Christopher McKee
Associate Creative Director: Gotham Pillai
Art Director: Abbey Richmond
Executive Producer: Jen Pham
Executive Director: Billy Falkingham
Executive Design Director: Mike Jones
Designer: Matt Jones
Videographer: Freddie McHenry
Producer: Jon Nguyen
Four Seasons Director: Michael Porter
Four Seasons Marketing Manager: Christian Olson
