Football Federation Australia reveals new identity

24 September 2018

Media Agency: Hulsbosch - Communication by Design

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Football Federation Australia has rebranded itself to promote a new, unified identity for football in Australia.

After two years in the making, the Football Federation Australia (FFA) has unveiled a new logo and brand to promote football as the game for all Australians.

The brand strategy and logo, which was developed with FFA's brand agency Hulsbosch Design, represents the three key things that set football apart- it's atmosphere, diversity and ability to unify and connect to the rest of the world.

“This is more than a logo, it is an icon for football in Australia and will create meaningful, long-term brand building for the sport,” FFA Chief Executive Officer David Gallop says.

“Our new identity opens the way to reposition football as a top tier sports brand and promote the whole of the game."

The FFA consulted with over 4000 stakeholders across the game in developing this new identity with the rebrand strengthening the brand leadership positioning.

“It’s a new look as we embark on the next stage of the development of the game,” Gallop says.

The new goal, he says, is to build one brand across the whole sport, which will create greater connection, belonging, and awareness and ultimately bring communities together.

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