Depicting how buying Aussie-made furniture feels as comfortable as one's lounge.
Fantastic Furniture has unveiled 'Aussie Made', celebrating their Australian made story and depicting how buying Aussie-made furniture feels as comfortable as one's lounge.
'Aussie Made' by Connecting Plots is the next extension of the ‘When it feels like home, you feel like you’ platform, connecting the special role Fantastic Furniture plays in making homes more comfortable with the Australian manufacturing credentials of the brand.
Will Dance, head of marketing said: “With 83 stores right across Australia, we believe all Australians deserve affordable and stylish furniture at a ‘Fantastic' price. We’re excited to be giving our Aussie Made sofa range the focus it deserves, knowing the range is supporting Australian manufacturing and our local community, which we think our consumers will love too.”
Connecting Plots’ co-founder and creative partner, Dave Jansen said: “In our years of working with Fantastic Furniture we’ve explored how the brand helps its audience have the home they want regardless of their budget. With the new work we are adding proof to that comfort."
The campaign features Fantastic Furniture’s Australian made sofas and mattresses and will be rolling out across television, OOH, radio, digital and social channels.
Client: Fantastic Furniture
GM of Marketing: Jacqui Hawkins
Head of Marketing: Will Dance
Brand Manager: Victoria Mulcahy
Assistant Brand Manager: Frances Spasich
Digital Marketing Manager: Leigh Jackson
Agency: Connecting Plots
Co-Founder/CEO: Tom Phillips
Co-Founder / Creative Partner: David Jansen
Creative Director: Chris Johnson
Client Partner: Gemma ap Geraint
Integrated Project Director: Gemma Barr
Art Director: Alexa Burchell
Copywriter: Lisa Jackson
Design Director: Joe Davies-Griffith
Senior Motion Graphic Designer: Alfredo Charris
Integrated Producer: Chelline Nel
Production Company: Infinity Squared
Director: Dan Reisinger
Managing Director/EP: Erin McBean
Production Manager: Katie Dorman DOP: Peter Eastgate
Art Director: David McKay
Wardrobe Stylist: Monique Moynihan
Editor: Scott Walmsley
Colourist: Marcus Timpson
Casting: McGregor Casting
Media Agency: Bohemia Digital
Media Agency: Incubeta