Every Shade of Perfect

17 June 2014
 

Advertiser: Tourism and Events Queensland
Creative Agency: The Hallway

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Just as winter hits Australia, Tourism and Events Queensland is reminding us of a time when people booked summer holidays, blue skies kept you warm and daily boat trips were a regular jaunt.

TEQ's new campaign, 'Every Shade of Perfect', puts the spotlight on the Whitsunday Islands, boasting how the footage was shot on a smartphone - no filter needed.

The campaign is supported by a retail campaign, 'Perfect from Every Angle', produced by the Whitsundays marketing and development Ltd (WMDL) with travel website Wotif.com.

Credits
Client: Tourism and Events Queensland
Creative agency: The Hallway

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