Enjoy a Stella Artois after work

28 April 2015

Media Agency: Bohemia Group

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Belgian beer brand, Stella Artois, is using geo targeting to direct city workers to beer-serving venues after work.

The campaign, 'Enjoy a Stella Artois after work', is running across Inlink's digital screen network, directing CBD professionals to more than 60 venues where they can buy a Stella Artois.

The creative was developed in-house by Stella Artois and the media has been placed by The Bohemia Group. It is running across 1750 digital screens and is expected to be seen by 1.1 million people.

The ads appear in an afternoon time slot where 42% of Inlink's audience say they visit a pub on a weekday.

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