With a new brand identity.
Emotive has launched a new brand identity to celebrate 10 years in the business.
The campaign was created entirely in-house.
“Weʼre super proud of what weʼve built over the last 10 years. But weʼre even more excited about where weʼre going,” said Emotive CEO and Founder Simon Joyce.
“Our new identity is not just a new look. Itʼs a signal of intent. Itʼs about backing our purpose, people and ideas to deliver an even greater impact.”
“In a market full of fragmented channels, stretched budgets and forgettable messages, you canʼt afford to stop evolving.
“Our independence gives us the freedom to do exactly that - allowing us to move faster, thinking bigger and backing what matters most: our people, our ideas and the ambitions we share with our brand partners.
“The bottom line, we will never stop starting.”
This new identity follows from recent new business wins like Perfection Fresh to a roster of more than 20 cross-category brands.
It also follows the hiring of Jessica Cluff, head of earned, Michelle Lomas, head of partnerships and Sarah Scott Paul as director of people and culture.
Emotive also recently created a specialist AI unit and a new measurement system to understand audience emotional shifts.
“We always push our clients to make bold, unmissable work, so our aim was to create a design language that reflects that,” Head of design Dan Mortensen said.
“We wanted to move past the expected and create something that really moves you on a sensory level.
“Whether itʼs motion, colour, type or sound, every element was crafted with the goal of making people feel something. Just like the work we aim to put into the world.”
Credits
CEO: Simon Joyce
COO: Ben Keep
Executive Strategy Partner: Sebastian Revell
Former Chief Strategy Officer: Michael Hogg
Group Creative Director: Darren Wright
Marketing & Business Director: Alison Daly
Head of Design: Daniel Mortensen
Senior Designers: Chris Cooper, Eunice Nie
Head of Production: Hayley-Ritz Pelling
Producers: Sophia Delimihalis, Rebecca Love-Williams & Jenna Fisher
3D animation: Oscar Brookes-Luscombe
Editors: Sam Gadsden, Tim Chivers & Tim Seller
Retouching: Mark Sterne
Sound design: Electric Sheep
Website Development: Hyphen
