Tackling syphilis.
Health information platform Emen8 is addressing the rising rates of syphilis among the LGBTQIA+ community in a campaign via Think HQ.
Emen8 is a collaboration between LGBTQIA+ community organisations ACON and Thorne Harbour Health.
“Syphilis continues to be a growing concern within our communities, and campaigns like this are critical in helping people access accurate, judgment-free information about their sexual health,” said Emen8 / ACON principal planner Jonathan Weiss.
“Doxy-PEP is a promising new tool, but awareness and understanding are still catching up. Working with Think HQ allowed us to create messages that truly resonate - grounded in community insight, cultural understanding and a tone that empowers rather than shames.
“It’s been fantastic collaborating with a team that brings both creative flair and deep respect for the communities we serve.”
The chief medical officer declared the infection a communicable disease incident of national significance earlier this year.
The campaign brings antibiotic Doxy-PEP and its safe use as an evidence-based prevention tool into mainstream conversation.
Think HQ translated and transcreated the animation into Mandarin, Vietnamese, Spanish, and Thai.
The integrated campaign is live, running across paid channels Google Search, Google Display, YouTube, Meta (Facebook + Instagram), Grindr, Scruff, Jack’d, Squirt, Recon, Reddit, Pornhub, and Sniffies.
“This project exemplifies what an integrated, purpose-driven agency can deliver when every discipline works in sync - from research and creative to community consultation, production, strategy and language services,” said Think HQ head of PR and audience inclusion Blake Mason.
“The public health conversation around Doxy-PEP evolved rapidly, and our team was able to adapt just as quickly. By working hand-in-hand with ACON and Thorne Harbour Health, we ensured the campaign stayed factual, inclusive and timely.
“It’s a great example of what happens when creativity and community collaboration come together for impact.”
CREDITS
Emen8 (ACON & Thorne Harbour Health)
Jonathan Weiss - Principal Planner
Chris Williams - Project Lead
Tony Siprom - National Campaign Planner
Think HQ
Jen Sharpe - Founder & Managing Director
Sarah Wood - Sydney Director
Blake Mason - Project Director
Wellison D'Assuncao - Creative Director
Waqas Tahir- Strategy Director
Callum Yeo - Senior Integrated Producer
Steve Hacklin - Animation
Adam Dixon-Galea- Sound Engineer
Ben Ryan- Copywriter
Donna Kalish- Art director
Phoebe Lim - Graphic Designer
Anna Wang - Language Services
Inma Cortes - Language Services
Yuning Wang - Language Services
Talent
Aunty Jonny (English VO)
Nicolas Amador Ojeda (Spanish VO)
Pongpich Panya (Thai VO)
Weilson Chang (Mandarin VO)
Do Hieu Nghia (Vietnamese VO)
