Removing transaction fees.
eBay Australia is removing transaction fees for casual sellers in a campaign via Special.
The hero film features a wandering traveller moving through a vibrant world of seller passion points.
It celebrates the diversity, joy, personality and enthusiasm that defines the platform’s community while communicating the zero-fee offer.
“There are billions of dollars’ worth of unused items in Australian homes - making it free to sell is about unlocking that value and removing a key barrier to getting started,” said eBay head of marketing & communications, Zannie Abbott.
“‘All Sorts of Sellers’ brings that to life in a way that’s broad, memorable and distinctly eBay - showing that anyone can be a seller, no matter what they’re into.”
Rolling out across BVOD, radio, social, digital and D/OOH, ‘All Sorts of Sellers’ is a fully integrated, multi-channel activation.
The work also ladders up to eBay’s broader brand platform, ‘Things People Love’.
“The team did a brilliant job of taking a simple proof point and turning it into an utterly charming, unique and memorable song. Well, alright,” said Special group creative director, Lea Egan.
Campaign Credits:
Client: eBay
Head of Marketing & Communications: Zannie Abbott
Senior Marketer: Lynsey Mogridge
Brand Campaign Manager: Rachel Andrada
Creative: Special
Partners/CEO: Lindsey Evans & Cade Heyde
Partners/CCO: Julian Schreiber & Tom Martin
Managing Director: Tori Lopez
Strategy Partner: Dave Hartmann
Group Creative Directors: Sian Binder & Lea Egan
Lead Creatives: Julia Spencer & Alex Antoniou
Team Lead: Kelly Larken
Business Director: Alexandra Keenan, Alicia Aguilera
Business Manager: Aisha Mingay
Strategy Director: Abbie Dubin-Rhodin
National Head Of Production: Tash Johnson
Senior Producer: Katherine Muir
Head Of Stills: Nick Lilley
Head Of Design: Adam Shear
Media: iProspect
Senior Client Partner: Patrick Doble
Client Partner: Danielle Russell
Senior Client Director: Jake Harries
Senior Client Manager: Bella Nicolaou
Client Associate: Ashley Dawes
Production:
Production Company: Finch:
Director: Sam Hibbard
Managing Director: Corey Esse
Executive Producer: Martin Box
Producer: Catherine Anderson
Production Manager: Sarah Marcuson
Production Coordinator: Matilda Dickinson
Director’s Assistant: Jed Simkins
1st AD: Angus Bolles
DOP Jeremy Rouse:
1st AC: Nick Jackson
2nd AC/Data: Roberto Tarrats
DIT Kadison Noack VTR Kane Waldron
Gaffer: Michael Adcock
Art Director: Imo Walsh
Props Buyer: Al Radovanovic
Stand By Props: Ben Walker
Wardrobe: Matt Stegh
Make Up: Jane Atherton
Unit Manager: Pete Klauser
Location Manager: Chris Mayer
Location Manager: Bryce Hawkins
Post Production:
Editor: Jack Hutchings
Colorist: Alina Bermingham
Flame Artist: Stu Cadzow
Executive Producer: Rita Gagliardi
Sound & Music:
Music Director & Composer: Cameron Bruce
Music and Sound Production: Sonar Music
Sonar Executive Producer: Sophie Haydon
Sonar Producer: Ellie Brandwood
Still Production:
Production Company: SAM I AM
Photographer: Tobias Rowles
Senior Producer: Will Mumford
Retouching: Visual Thing
