Featuring Michael Caton, Stephen Curry and Anthony Simcoe.
Uber Green is transitioning into a fully electric rideshare product at the same cost as an UberX in a new campaign via Poem.
The campaign brings together Australian actors, Michael Caton, Stephen Curry and Anthony Simcoe from the 1997 Australian film 'The Castle.'
“With this campaign, we wanted to emphasise how Uber Green is making more sustainable choices even easier,” Uber ANZ director of communications Peta Fitzgerald said.
“Collaborating with these iconic actors and True Blue royalty shows EVs aren’t just a luxury; everyone can make more sustainable choices.
“Uber Green being the same price as an UberX means choosing it for your ride is just common sense.”
In the campaign, Stephen Curry reunites with his old on-screen mates for a catch-up over beers, only to spring an Uber Green ad on them.
The video was shot in the Bob Hawke Beer & Leisure Centre.
“Michael, Stephen and Anthony’s cinema and television roles are loved across generations of Aussies,” Poem general manager Rhania Farah said.
“We knew having them on screen together for the first time in over 25 years would be a huge cultural moment and become instantly shareable.”
The Uber Green campaign launches on July 9 2025 and is supported by earned media and social support from The Betoota Advocate and the Bob Hawke Beer & Leisure Centre.
“Ultimately, looking after Australia is the most Australian thing you can do – and these guys are some of the most loved Australians to tell Australia about that,” Poem creative director Tom Manning said.
Campaign Credits
Client: Uber
- Director of Communications ANZ: Peta Fitzgerald
- Communications Manager ANZ: Bonnie Ko
- Communications ANZ: Josh O’Connor
- Social Media Lead APAC: Chanelle Murray
- Social Media Manager ANZ: Haley Evirgen
- Creative Director APAC: Adam Ledbury
- Head of Marketing ANZ: Nicole Bardsley
- Marketing Managers ANZ: Sally Luff, Dan Greenberg
- Legal Counsel ANZ: Michael Coutts, Matt Evans
Strategy, Creative & Publicity: Poem
- CEO: Rob Lowe
- MD: Katie Raleigh
- GM: Rhania Farah
- ED Strategy & Social: Alex Watts
- Creative Directors: Tom Manning, Jess Cluff (former)
- Group Account Director: Jim Michell
- Account Director: Robbie Purcell
- Senior Account Manager: Katie Scanlan
- Account Manager: Georgia Tiernan
- Publicist: Rebecca Patterson
Production
- Talent: Michael Caton, Stephen Curry, Anthony Simcoe, Clancy Overell, Wendell Hussey
- Director: Adam Wise
- DOP: Dimitri Zaunders
- Senior Producer: Hattie Morgan
- Production Assist: Arthur Chan
- Editor: Nic Venettacci
- 1st AD: Stuart Beedie
- Camera Ops: Trudi Gultom, Rose Newland, Matt Scott Chow
- 2nd AC/Data: Mat Bosevski
- BTS Videographer: Jordan Rajek
- Gaffer: Matt Willis
- Lighting Assistant: Craig Knight
- Grip: Stan Full
- Grip Assistant: Rob Birtles
- GFX: Rob Moffet
- Sound: Nathan Bell, Jaedon Cooper
- Production Design: Aisha Phillips
- Art Dept: Hugh Allen
- Props: Ben Walker
- Wardrobe: Simone Turnbull
- HMU: Annabel Barton, Leanne Carey, Cassie Hanlon
- Unit: Janna Richert
- Runners: Samantha Sykes, Nico Bruni
- Stills: Paul McMillan, Sherry Zheng
- Junior Art Director: Ruby Clarke
Venue
- Bob Hawke Beer & Leisure Centre
- Marketing Manager: Kate Sorensen
